Take Starbucks for example. Most greensters abhor the 'Bucks, because they're afraid they'll be labeled consumerist pigs or forfeit their membership to the co-op. This is completely stupid, because I spent half my life in Seattle (the birthplace and Mecca of greensters) where even hardcore hippies go to Starbucks, and they like it. But Starbucks is still afraid of grossing a krillion dollars instead of a jillion dollars, so they start shilling fair trade coffee and making their cups out of recycled paper and all that hoodoo. I'm not mocking them, I really do think that every little bit counts, I just don't like it when it interferes with my wellbeing.
Today I went through the Starbucks drive through, and when I got my venti-soy-no-foam-chai there was no cardboard sleeve. It was not double-cupped either, which would be less eco-friendly but would still save my widdle hands from the shock of having a naked hot cup of coffee thrust into them.
I get what Starbucks is trying to do, but they're failing miserably. It doesn't matter if people choose not to take a sleeve if you've already made millions of them. And I'd love to not take one, but hotness is still a thing, so I'm going to vote for keeping my palm skin. But I do have a solution! I've decided to get one of these adorable knitted coffee cup sleeves from the Karma Crochet Etsy shop!
Anyway, I think this could be a HUGE moneymaker for the 'Bucks and other coffee shops. Imagine making little knit sweaters with your logo on them, or even making them to look like the cardboard sleeves, but they'd be in sweatshirt material or something reusable and comfy. They could make a killing and be truly eco-minded. Until then...I'll let you know how the knitted cozy works out. Fingers crossed!